Despite high levels of inequality and wage stagnation over several decades, the United States has done relatively little to address these problems—at least in part due to public opinion, which remains highly influential in determining the size and scope of social welfare programs that provide direct benefits to retirees, unemployed workers or poor families. On the other hand, social tax expenditures—or tax subsidies that help citizens pay for expenses such as health insurance or the cost of college and invest in retirement plans—have been widely and successfully implemented, and they now comprise nearly 40 percent of the spending of the American social welfare state.  In The Other Side of the Coin, political scientists Christopher Ellis and Christopher Faricy examine public opinion towards social tax expenditures—the other side of the American social welfare state—and their potential to expand support for such social investment.
 
Tax expenditures seek to accomplish many of the goals of direct government expenditures, but they distribute money indirectly, through tax refunds or reductions in taxable income, rather than direct payments on goods and services or benefits. They tend to privilege market-based solutions to social problems such as employer-based tax subsidies for purchasing health insurance versus government-provided health insurance. Drawing on nationally representative surveys and survey experiments, Ellis and Faricy show that social welfare policies designed as tax expenditures, as opposed to direct spending on social welfare programs, are widely popular with the general public. Contrary to previous research suggesting that recipients of these subsidies are often unaware of indirect government aid—sometimes called “the hidden welfare state”—Ellis and Faricy find that citizens are well aware of them and act in their economic self-interest in supporting tax breaks for social welfare purposes. The authors find that many people view the beneficiaries of social tax expenditures to be more deserving of government aid than recipients of direct public social programs, indicating that how government benefits are delivered affects people’s views of recipients’ worthiness. Importantly, tax expenditures are more likely to appeal to citizens with anti-government attitudes, low levels of trust in government, or racial prejudices. As a result, social spending conducted through the tax code is likely to be far more popular than direct government spending on public programs that have the same goals. 
 
The first empirical examination of the broad popularity of tax expenditures, The Other Side of the Coin provides compelling insights into constructing a politically feasible—and potentially bipartisan—way to expand the scope of the American welfare state.
 

A bold re-examination of how political attitudes change in response to information.
 
Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since.
 
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all?
 
Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.
 
Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

A deep examination of why respect is in short supply in politics today and why it matters.

Respect is in trouble in the United States. Many Americans believe respecting others is a necessary virtue, yet many struggle to respect opposing partisans. Surprisingly, it is liberal citizens, who hold respect as central to their view of democratic equality, who often have difficulty granting respect to others. Drawing on evidence from national surveys, focus groups, survey experiments, and the views of political theorists, Jeff Spinner-Halev and Elizabeth Theiss-Morse explain why this is and why respect is vital to—and yet so lacking in—contemporary US politics.

Respect and Loathing in American Democracy argues that liberals and conservatives are less divided than many believe, but alienate one another because they moralize different issues. Liberals moralize social justice, conservatives champion national solidarity, and this worldview divide keeps them at odds.

Respect is both far-reaching and vital, yet it is much harder to grant than many recognize, partly because of the unseen tension between respect, social justice, and national solidarity. Respect and Loathing in American Democracy proposes a path forward that, while challenging, is far from impossible for citizens to traverse.

A deeply researched account of how battles over civil rights in the 1960s shaped today’s partisan culture wars.

In the late twentieth century, gay rights, immigration, gun control, and abortion debates all burst onto the political scene, scrambling the parties and polarizing the electorate. Neil A. O’Brian traces the origins of today’s political divide on these issues to the 1960s when Democrats and Republicans split over civil rights. It was this partisan polarization over race, he argues, that subsequently shaped partisan fault lines on other culture war issues that persist to this day.

Using public opinion data dating to the 1930s, O’Brian shows that attitudes about civil rights were already linked with a range of other culture war beliefs decades before the parties split on these issues—and much earlier than previous scholarship realized. Challenging a common understanding of partisan polarization as an elite-led phenomenon, The Roots of Polarization argues politicians and interest groups, jockeying for power in the changing party system, seized on these preexisting connections in the mass public to build the parties’ contemporary coalitions.

A pioneering exploration of the unexamined roots and effect of racial sympathy within American politics.

There is racial inequality in America, and some people are distressed over it while others are not. This is a book about white people who feel that distress. For decades, political scientists have studied the effects of white racial prejudice, but Jennifer Chudy shows that white racial sympathy for Black Americans’ suffering is also a potent force in modern American politics. Grounded in the history of Black-white relations in America, racial sympathy is unique. It is not equivalent to a low level of racial prejudice or sympathy for other marginalized groups. Some White Folks reveals how racial sympathy shapes a significant number of white Americans’ opinions on policy areas ranging from the social welfare state to the criminal justice system. Under certain circumstances, it can also spur action—although effects on political behavior are weaker and less consistent, for reasons Chudy examines.

Drawing on diverse quantitative and qualitative evidence and integrating insights from multiple disciplines, Chudy explores the origins, importance, and complexity of racial sympathy, as well as the practical implications for political and movement leaders. A companion to the rich literature on prejudice, Some White Folks demonstrates the multifaceted role of race in American politics and public opinion.

The Affordable Care Act (ACA), the sweeping health care reform enacted by the Obama Administration in 2010, continues to be a contentious policy at the center of highly polarized political debates. Both before and after the law’s passage, political elites on both sides of the issue attempted to sway public opinion through two traditional approaches: messaging and policymaking itself.  They operated under the assumption that the public’s personal experiences toward the law would make them more favorable. Yet these tried-and-true methods have had limited influence on public attitudes toward the ACA. Public opinion towards the ACA remained stable from 2010 to 2016, with more Americans opposing the law than supporting it. It was only after Donald Trump was elected in 2016 and the prospect of the law being repealed became a reality that public opinion swung in favor of the ACA. If traditional methods of influencing public opinion had little impact on attitudes towards the ACA, what did? In Stable Condition, political scientist Daniel J. Hopkins draws on survey data from 2009 to 2020 to assess how a variety of factors such as personal experience, political messaging, and partisanship did or did not affect public opinion on the ACA.
 
Hopkins finds that although personal experience with the ACA’s Medicaid expansion increased favorability among low-income Americans, it did not have a broader overall impact on public opinion. Personal experience with the Health Insurance Marketplace did not increase wider support for the ACA either. Due to the complex nature of the law, users of the Marketplace often did not realize they were benefiting from the ACA. Therefore, perceptions of the Marketplace were shaped by high-profile issues with the enrollment website and opposition to the individual mandate. These experiences ultimately offset one another, resulting in little discernable change in public opinion overall. Hopkins argues that political polarization was also responsible for elite’s limited influence and that public opinion on the ACA was largely determined by partisanship and political affiliation. Americans quickly aligned with their party’s stance on the law and were resistant to changing their beliefs despite the efforts of political elites. 
 
Stable Condition is an illuminating examination of the limits of elites’ influence and the forces that shaped public opinion about the Affordable Care Act.
 

An enlightening examination of what it means when Americans rely on family and friends to stay on top of politics.

Accurate information is at the heart of democratic functioning. For decades, researchers interested in how information is disseminated have focused on mass media, but the reality is that many Americans today do not learn about politics from direct engagement with the news. Rather, about one-third of Americans learn chiefly from information shared by their peers in conversation or on social media. How does this socially transmitted information differ from that communicated by traditional media? What are the consequences for political attitudes and behavior?

Drawing on evidence from experiments, surveys, and social media, Taylor N. Carlson finds that, as information flows first from the media then person to person, it becomes sparse, more biased, less accurate, and more mobilizing. The result is what Carlson calls distorted democracy. Although socially transmitted information does not necessarily render democracy dysfunctional, Through the Grapevine shows how it contributes to a public that is at once underinformed, polarized, and engaged.

Considering the current climate of the treatment of women in Hollywood following the Harvey Weinstein case, many male celebrities have been brought forward on charges of sexual harassment, including Woody Allen, who has once again appeared in the press in relation to historic charges of molestation. Within the context of the #MeToo era, this edited volume brings together researchers to consider how women are represented in the broader sphere of Hollywood cinema, to consider the notion of the male perspective on writing women, and to explore the various approaches to relationships with and between women on screen – all through the lens of the work of Woody Allen. While acknowledging the problematic consideration of the autobiographical nature of filmmaking, this book explores the role and representation of women throughout Allen’s films, plays, stand-up comedy, and other writings. With more recent industrial attention towards the production of his work (notably Amazon Studios refusing to distribute a completed film), the work of Woody Allen remains markedly problematic and demands interrogation, demonstrating the timeliness of this current volume.